Synergee
The PURE study (2015): The Prospective Urban and Rural Epidemiological (PURE) study was a large, longitudinal, population-based study of nearly 140,000 adults across 17 countries.
Key finding: Researchers found that for every 5 kg decrease in grip strength, there was a 16% higher risk of death from any cause and a 17% higher risk of cardiovascular mortality, regardless of other factors like age, smoking, or exercise.
Significance: This landmark study showed that grip strength was a more accurate predictor of all-cause and cardiovascular mortality than systolic blood pressure.
Why grip strength is a reliable biomarker
The scientific evidence indicates that grip strength is valuable not because squeezing an object makes you live longer, but because it is a key indicator of underlying physiological systems. Weak grip strength reflects:
Loss of muscle mass (sarcopenia): A decline in muscle mass and quality, which is associated with frailty, a higher risk of falls, and mobility issues.
Decreased neuromuscular function: Poor nerve activation, which can indicate issues with the brain and central nervous system. In fact, after a stroke, grip strength is a key metric for recovery.
Systemic inflammation: Chronic diseases often cause inflammation, which leads to the breakdown of muscle protein.
Cardiovascular and metabolic health: Strong grip strength is correlated with higher lean muscle mass and physical activity, which improve cardiovascular health and prevent conditions like insulin resistance.
Cognitive health: Numerous studies have found a positive association between stronger grip and better cognitive function, memory, and attention in older adults.
General goal is to walk from your house to your car with the PUFS. Then, walk from the car to work or store with the PUFS. More steps throughout the day means more posture work, grip strength and calories burned without going to the gym.
In addition to simply walking, there is a chart of 14 other exercises in 5 categories to follow for more variety and difficulty.
Each of the 15 exercises have a name and a bag design for consumer to choose from, however, the same bag can be used for each exercise.
Selling to businesses for employees and teams for their athletes to add an inexpensive way to improve health.
Spokes person and affiliate program: Make a video for one of the exercises and design that attaches to bag. 3-month contract.